Defining Customer Support in 2024

Customer support gives answers, help, and guidance to your customers when using your services or products. In an increasingly complex and competitive world, customer support is vital to your company’s success. With effective customer support, you can avoid poor client outcomes, low interactions, and, ultimately, damage to your brand. Speed, like coverage and language support, can sometimes be a money problem. Hire more staff and you’ll be able to answer your customers’ questions quicker, in more languages, and at all hours of the day and night. However, the power of automated support can help you to multiply the efficiency and effectiveness of the team you already have.

• This is why many companies work hard to increase their customer satisfaction levels.
• Every customer should feel like they’re involved in a one-to-one conversation with a business, and support tickets need to be treated as part of a broader relationship.
• They may contain links to other resources for customers seeking more information.
• When your business experiences a crisis or an outage, your customer support teams end up being put under a lot of pressure.
• According to Salesforce’s State of Connected Customer Report, 66% of consumers expect brands to understand their individual needs.

Both customer service and Customer Support are focused on the customer, but they approach providing help from different perspectives. The terms customer service and customer support aren’t interchangeable. Customer service is an umbrella term; customer support is a specific type of customer service. Understanding the difference between customer service and customer support can be a challenge. Are your customers struggling to find the answers and how-tos you’ve documented in your help center? Are there specific questions your team spends time answering over and over again that could be easily solved with better user onboarding or in-app tips?

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Customer success is very much relationship-focused — with every customer success manager responsible for a specific number of clients, ensuring they derive maximum value from the product or service. Engaging with customers via unique experiences and interactions can help brands create a deep emotional connection with them. According to a research by global analytics firm Gallup, customers who are fully engaged with a brand contribute 23% more in terms of profitability and revenue as compared to the average customer. The company has been given the title of highest in customer satisfaction among low-cost carriers over 13 times now, and it’s no wonder why.

Active listening is a technique that asks the agent to focus entirely on the customer’s question without judging, assuming, or interrupting. This technique began in therapeutic mental health settings but it’s widely applicable to other situations. The goal of the technique is that the speaker should feel heard and validated, which is a great outcome of any interaction. In a global world, your clients will likely speak multiple languages and reside in multiple time zones.

Importance of customer support

At Frontier Airlines, we are committed to serving our customers quickly and efficiently. Reach out to us on one of our various channels below, at any time, and we will assist you shortly. But before we look at how to be effective, it’s important to explore bad customer service. If you would like to present your company as a professional entity, create customer service templates, especially for new-hires to follow. Therefore, you can make sure that they are appropriately talking to customers.

Great customer success managers continuously work towards helping customers achieve their business goals. Consequently, they help build a community of committed and loyal brand ambassadors who in the long run are huge drivers of business growth – through positive word-of-mouth. At the same time, customer success managers must also focus on constantly delighting their paying customers with unique experiences. Customer success is a business function aimed at helping customers achieve their goals sustainably. This function ensures that all of the interactions customers have with your brand holistically contribute to their organization’s overall growth and success. Great customer service, and therefore a great customer experience, can justify a company’s higher price tag in comparison to its competitors.

Don’t prioritize automation over personalized support

In addition, you want to integrate the support team into your company. Tools like Freshworks Customer Service Suite can facilitate communication between teams. However, it must be well-designed, accurate, and easy for the customer to find and use. Make sure to spend the time upfront to develop your self-service options. And going forward, regularly audit and update the resources to ensure continued positive customer experience. Consistently reaching this goal means paying close attention to what customers want and need, and being willing to learn and adapt.

Read more about Customer Support here.